Objectives

  1. Assess whether there’s need for our product and how big the potential market is.
  2. Understand current process of video marketing personalization and the potentials of generative AI in the space.
  3. Get a good sense for the competitors in the space and the products they are offering.
  4. Determine who the potential users are for the product and, if possible, answer:

01 The Demand for Personalized Video Marketing

Personalization in Marketing

Trend Towards Personalized Videos

Video is one of the most popular and effective forms of online marketing content. A personalized video is any video content that’s customized and relevant to the target audience (prospects, existing customers, and influencers). Recently there’s been steady a trend towards engaging customers through personalized videos.

02 Video Marketing and the Potential for AI

Springer Link A strategic framework for artificial intelligence in marketing

Springer Link A strategic framework for artificial intelligence in marketing